Garbage in, garbage out. We fix the garbage.
Your Salesforce is only as reliable as the data inside it. Duplicate records, inconsistent formats, missing fields and outdated information undermine every report, every workflow and every AI agent. Informatica Data Quality fixes that at the source.
Data quality isn't a one-time cleanup. It's an ongoing discipline. Informatica provides the tools to cleanse, standardise, deduplicate and validate your data continuously, so your Salesforce platform and AI agents always work from a single, trusted version of the truth.
The data quality pipeline
Dirty data enters on the left. Informatica profiles, cleanses, matches and merges. Clean, trusted data flows into Salesforce on the right.
What Informatica Data Quality delivers
Four capabilities that transform data quality from a one-off project into a continuous, automated discipline.
Data profiling
Understand what you have before you clean it. Informatica profiles your data to identify quality issues, patterns, anomalies and gaps across every field and object. You can't fix what you can't measure, and profiling gives you the baseline.
Data cleansing
Standardise formats, correct errors, fill missing values and normalise records across your Salesforce environment. Address standardisation, phone formatting, email validation. Every record brought into line with your data standards.
Duplicate management
Fuzzy matching algorithms identify duplicate records that exact-match rules miss. Merge strategies that preserve the most complete, most recent data. One golden record per entity, not three near-identical ones creating confusion.
Ongoing governance
Data quality rules that run continuously, catching issues as they enter the system. Dashboards and alerts that keep your data team informed and proactive. Prevention is always cheaper than remediation.
Why data quality matters
AI depends on it
Agentforce agents and AI workflows make decisions based on your data. If the data is wrong, the decisions are wrong. Clean data is the prerequisite for AI that works.
Compliance requires it
Regulated industries need accurate, auditable records. GDPR, data protection, sector-specific regulations all require data you can trust and demonstrate you can trust.
Efficiency demands it
Duplicate records waste time. Inaccurate data generates errors. Clean data means fewer manual workarounds and faster, more confident decision-making across every team.
Ready to trust your data?
Let's talk about your data quality challenges and how Informatica can solve them.