One version of the truth. Across every system.

When the same customer, property or asset exists in five different systems with five different records, nobody trusts the data. Informatica MDM creates a single, authoritative master record that every system reads from and writes to.

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Master Data Management is the discipline of maintaining a single, consistent, accurate definition of your critical business entities (customers, properties, assets, suppliers) across every system in your organisation. Without it, every integration, every report and every AI decision is working from a fragmented picture.

How Informatica MDM works

Source systems feed fragmented records into the MDM hub. Informatica matches, merges and governs them into a single golden master record, then distributes it back to every connected system.

SOURCE SYSTEMS CRM J. Smith #4291 Housing system John Smith #H-0087 Finance J Smith #FIN-302 HR Jonathan Smith #EMP5 Legacy DB SMITH_J #99012 Informatica MDM MASTER DATA HUB Match Merge Govern Distribute Golden master record SYNCHRONISED SYSTEMS CRM John Smith | MDM-001 Housing system John Smith | MDM-001 Finance John Smith | MDM-001 HR John Smith | MDM-001 Legacy DB John Smith | MDM-001 Fragmented records in Match, merge, govern Consistent data out Records in Master data out

What Informatica MDM delivers

Four capabilities that turn fragmented data into a single, governed source of truth.

Entity resolution

Multiple records for the same person, property or organisation matched and merged into a single master record using probabilistic and deterministic matching rules.

Data stewardship

When the system cannot automatically resolve a match, data stewards review and decide using a governed workflow. Full audit trail on every decision.

Hierarchy management

Model the relationships between your entities (parent companies, subsidiary organisations, property portfolios, household groups) and keep them current across systems.

Distribution and synchronisation

The master record is the source of truth. Changes propagate to all connected systems through MuleSoft, ensuring every system has the same, current data.

Why MDM matters

Single customer view

Stop asking citizens or tenants for information you already hold. One master record means every team sees the same picture.

Integration foundation

MuleSoft connects your systems, but MDM ensures the data flowing between them is consistent. Integration without MDM just moves bad data faster.

AI-ready data

Agentforce and AI workflows need a single version of each entity to work effectively. MDM provides the governed, deduplicated data foundation AI requires.

Ready to create a single source of truth?

Let's talk about your data challenges and how Informatica MDM can resolve them.

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